Health New England Expands Wellth Program to More Members in Western Massachusetts

Posted on March 17, 2025

Daily motivation and rewards increase medication adherence, lower hospitalizations

Springfield, MA (March 17, 2025) – Health New England is expanding its partnership with Wellth, a daily motivation science-based app that has successfully improved health outcomes and reduced health care costs for its members. Initially available to members in its BeHealthy Partnership plan (Health New England’s Medicaid ACO), the Wellth program is now expanding to eligible members with the company’s Medicare Advantage coverage.

Wellth provides a customized, user-friendly digital health solution that rewards members with certain health conditions for completing daily health activities such as taking medications as prescribed, monitoring blood pressure, or other healthy habits. The Wellth Rewards Program aims to encourage preventive care, reduce the likelihood of hospital visits, and empower members to take control of their health. Participants can earn up to $360 in rewards per year simply by completing tasks and tracking their progress in the app.

For the more than 1,000 Health New England members currently using Wellth, results show significant health improvements:

• 24% decrease in inpatient hospital stays
• 14% increase in diabetes medication adherence
• 20% reduction in emergency department visits
• 21% increase in adherence to antidepressant medications

With more than 80% of participants managing three or more chronic conditions, these small daily reminders and incentives are making a measurable impact on health outcomes and cost savings.

“Helping our members stay engaged in their health can be challenging, but it’s essential,” said Dr. Chrystal Wittcopp, Health New England’s Medicaid Medical Director. “The Wellth app offers a creative, low-cost way to keep people invested in their well-being, and we are excited to expand it to more members with Medicare Advantage coverage who have complex health needs.”

“Health New England’s members have proven the value of Wellth’s digital solution to improving health and well-being,” said Wellth CEO and Co-Founder Matt Loper. “We are proud to provide simple yet effective reminders and rewards that encourage people to take the steps their doctors recommend to be healthier. By expanding this program, Health New England is empowering its members while continuing to reduce health care costs.”

About Wellth
Wellth empowers people to prioritize their health, every day. Built on the science of behavioral economics, the Wellth platform generates lasting behavior change and positive health outcomes by motivating members to follow through on daily healthy behaviors. Each Wellth program provides an approachable and personalized experience, while rewarding daily progress and helping members build lifelong healthy habits. Wellth’s powerful results are proven to close care gaps, improve quality measures and reduce costs—leading to better outcomes for our clients—AND our members. Learn more by visiting wellthapp.com.

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