We are changing our appearance, and renewing our commitment to quality and outstanding service.
With your support, we have been meeting the health care needs of our communities for more than
30 years. And now, we’re renewing our commitment to our members and business partners through our all
new logo and brand promise: “Where you matter.”

We will refer to ourselves by our full name, Health New England, more often than HNE, and we will be
simplifying the way you see us by using one unified Health New England logo for all communications.

The shape of our new logo represents the things that we strive to be every day: a health plan partner that
is always caring, thoughtful and committed to quality. The visuals below show how the logo brings these
ideas to life.

When will I start seeing the new logo?
You can expect to see our new logo regularly on correspondence beginning in February 2016, although
there still may be some places where you see our old HNE logo over the next several months as we work
through this transition. We are also updating and improving our website, healthnewengland.org.

You don’t have to do anything – just remember that, as always, we are here for you and our commitment
to you is as strong as ever.

We have included frequently asked questions below for your convenience. If you have
additional questions, please contact your Health New England sales representative or call (413) 787-4000
or (800) 842-4464.

Frequently Asked Questions

While you don’t need to take any action, here are some answers to questions you may have:

Will member ID cards change?
We are working to add the new Health New England logo to our ID cards and will send new
ID cards to plan members at a future date. In the meantime, members should continue to use their existing ID cards. Members will receive new ID cards if they make changes to their plan, such as adding a dependent. If your client is a self-funded group whose ID cards do not have a Health New England logo on them, they will not change.

Are plan names changing?
No. Our plan names will not be changing. Our Medicare Advantage and Be Healthy™ MassHealth plans will no longer have their own logo — they will instead be using the new Health New England logo — but the plan name will stay the same.

Are your websites changing?
Yes. We are launching a new and improved website. Our website URL will be changing
from hne.com to healthnewengland.org. However, either web address will work after 2/1/16.
If your client’s employees use our new member portal, my.healthnewengland.org, to manage plan information, they should continue to do so. It will be updated with the new logo. There will be no other changes.

Our broker blog, HNEtalk (hnetalk.com/broker), and broker portal, HNEDirect
(hnedirect.com) will both be updated with our new logo, but their functionality and respective
URLs will remain the same.

Will the new logo be on all of your communications going forward?
While the new logo will be on many of the communications you and your clients receive going forward, some items may still have our old logo on it while we work through this transition over the next several months.

Are your enrollment forms and materials changing?
Yes. We are updating all of our enrollment materials including enrollment forms and kits with our new logo. We will supply new materials as we work through this transition. You can continue to use any existing material in the interim.